On Second Thought

 McKenzie Locker COM322 Spring 2021 Designs  Resume Project: This resume has strong design elements, particularly the mirroring triangles in different shades of pink. This gives the resume a cohesive and matching look. The bold color blocking and shapes grabs the viewer's attention. Flyer Project:  This flyer uses a strong central image, in this case a melting Earth, to convey a message. The Earth being black and white also spreads the message that the planet is in danger. The headlines are short and catchy and the colors alternate to create a visually appealing piece.  Brochure Project:  This gate fold design uses a gradient background with black text. The pictures on the panels do not line up, but rather alternate to create a visual break. There is also consistent use of different shades of green throughout that pulls the brochure together.  Postcard Project: This design uses a pattern (the stars), wrap text, and repetition. The text box and background ar...

      Self Promotion is key when it comes to entering the work force. For the postcard project, this design was intended to be simple and visually appealing. There is a repetition of blue throughout the design that ties the whole thing together. There is also repetition with the star graphics at the bottom. These details help to make the piece cohesive. 

 Orion Ace is a planned Public Relations company specialized in small, local businesses and aiming to increase name recognition and sales. Orion Ace mainly focuses on customer satisfaction, customer loyalty, and social media management. However, the company is no stranger to crisis management.  The company's name, particularly the "ace" part, refers to the company high goals and hard work ethic - the mindset of success. Orion Ace strives to take small businesses owned by WNY locals and set them up for a successful, profitable future via social media, sale, and customer service methods. In order to create the best plan for each individual client, Orion Ace makes decisions based solely on your business.  The logo designs are meant to reflect the company's goals as well as be aesthetically pleasing. The first designs uses a simply playing card design. This design plays into the "ace" them in the name of the company. The second design uses a star shape. This goe...